Sunday, February 7, 2010

Super Bowl XLIV advertisers


Here are the brands that have bought ad time in the game for CBS' Sunday broadcast of the Super Bowl, how much time they bought and where it is in the game.
AdvertiserDescription
Seconds
Quarter
Bud LightMan builds a house out of beer cans.
30
1st
Bud LightAstronomers act wisely as asteroid nears.
30
1st
Bud LightGuys' voices take on a strange tone.
30
1st
BudweiserTeamwork helps beer truck.
60
2nd
Bud LightCastaways make lucky discovery.
45
2nd
Michelob UltraUltra fits life of Lance Armstrong.
30
3rd
Select 55World's lightest beer: 55 calories.
15
3rd
Anheuser-BuschClydesdale's friend.
60
4th
Audi A3 TDIAudi diesel pleases green police.
60
4th
Boost MobileChicago Bears Super Bowl Shuffle parody.
30
1st
BridgestoneGuys have an unexpected passenger: a killer whale.
30
1st
BridgestoneIn future world, fast cars, good tires coveted.
30
3rd
CareerBuilderConsumer-created ad contest winner.
30
2nd
Cars.comCar-buying makes confident guy nervous.
60
1st half
Coca-ColaCoke perks up The Simpsons' mogul Mr. Burns after he hits hard times.
60
1st
Coca-ColaSleepwalker going through rough terrain gets cold Coke.
60
3rd
DodgeCharger R/T performance, handling.
NA
NA
Denny'sFree breakfast on customers' birthdays.
15
4th
Denny'sChickens overworked to supply eggs for free Grand Slam breakfast on Tuesday.
30
3rd
Denny'sFree Grand Slam breakfast day is good time to be American, but a bad time to be a chicken.
30
4th
Diamond FoodsEnjoying Emerald Nuts and Pop Secret popcorn treats.
30
4th
DockersMen marching in their underwear while singing I Wear No Pants.
30
2nd
DoritosFirst winner of Crash the Super Bowl consumer-created ad contest.
30
1st
DoritosSecond winner of Crash the Super Bowl consumer-created ad contest.
30
1st
DoritosThird winner of Crash the Super Bowl consumer-created ad contest.
30
1st
Dove Men+CareA guy's journey from birth to manhood, including moments such as a first kiss, college graduation and marriage.
30
NA
Dr Pepper CherryRock band Kiss and tribute band MiniKiss singing Calling Dr. Love.
30
2nd
Electronic ArtsSet to Ain't No Sunshine song, shows highlights of Dante's Inferno video game.
30
4th
E-TradeTalking baby tries to explain to jealous girlfriend why he didn't call.
30
3rd
FLO TVSports commentator Jim Nantz gives the play-by-play when a guy goes shopping with his girlfriend and misses sports TV.
30
1st half
FLO TVFamous TV moments are highlighted as remixed version of My Generation plays.
30
2nd
Focus on the FamilyFootball player Tim Tebow and his mother tell their story in an ad from an evangelical Christian group.
30
1st
GoDaddy.comIndy-car driver Danica Patrick gets a massage.
30
1st
GoDaddy.comNewscaster interview with Patrick gets hot.
30
4th
HomeAwaySpoofs Chevy Chase and Beverly D'Angelo's roles in National Lampoon's Vacation
30
3rd
Honda Accord CrosstourAnimated squirrel shows how much can be stored in a Honda Crosstour.
30
4th
Hyundai's SonataSonata is painted and compared with Mozart and Schubert sonatas.
30
1st
HyundaiExtremely gray-haired NFL quarterback Brett Favre is MVP for the 2020 season, promotes Hyundai's 10-year warranty.
30
2nd
IntelEngineer in a company lunchroom boasts about new Intel processor and upsets a robot.
30
Floater
KGBText answer service KGB offers faster, better answers than a regular search engine.
30
3rd
Kia's SorentoA sock monkey and other characters have a dreamy, fun-filled joyride.
60
3rd
Mars' SnickersOctogenarian actors Betty White and Abe Vigoda play in a casual football game.
30
1st
Monster WorldwideA woodland beaver has exceptional musical talent with a fiddle.
30
1st
MotorolaNo details yet, but teaser ads promote the power of "motoblur."
30
3rd
NFLLift off to the best fans on the planet.
60
3rd
Papa John'sFounder John Schnatter makes special pizza deliveries during a Pro Bowl game.
30
2nd
SkechersStars football great Joe Montana and features consumer testimonials about the Shape-Ups athletic shoe.
15, airs twice
NA
Taco BellCharles Barkley rhymes about a "Five Buck Box" that is filled with Taco Bell fare.
30
3rd
TelefloraDon Rickles is the wisecracking voice of a flower bouquet.
30
2nd
TruTVGroundhog Day-themed ad has Pittsburgh Steelers' Troy Polamalu turn into Punxsutawney Polamalu.
30
2nd
U.S. Census BureauEd Begley Jr. is a movie director who arranges for 300 million Americans to be in a snapshot of America.
30
3rd
Universal OrlandoOffers a glimpse of The Wizarding World of Harry Potter, which is scheduled to open at the theme park in Florida this spring.
30
1st half
Universal PicturesMovie promotion.
NA
NA
Viacom's Paramount PicturesPromotes new Shutter Island movie starring Leonardo DiCaprio.
NA
2nd
VizioSuperstar singer Beyonc makes her debut as Vizio's spokeswoman.
60
4th
VolkswagenFolks play "Punch Dub," a modern twist on the "Punch Buggy" kids game.
30
3rd
Walt Disney PicturesPromotes Prince of Persia: The Sands of Time, starring Jake Gyllenhaal.
30
3rd
Walt Disney PicturesPromotes Alice in Wonderland starring Johnny Depp.
30
2nd

Watch out Apple iPad, here's Google's one?



Watch out Apple iPad, here's Google's one?
Only last week Steve Jobs announced the iPad. He then fired his gun at Google saying that their "no evil" - policy was bullshit and that Google was aiming on competing with them on mobile. Do you think he then knew that Google was making the next competitor of the iPad?
A posting on Google's Chromium blog shows Google is making the iPad competitor. A video posted on YouTube (later on in this post) even shows how the Google tablet will work.
According to the post the tablet has these features:
  • Keyboard interaction with the screen: anchored, split, attached to focus.
  • Launchers as an overlay, providing touch or search as means to access web sites.
  • Contextual actions triggered via dwell.
  • Zooming UI for multiple tabs
  • Tabs presented along the side of the screen (see Side tabs)
  • Creating multiple browsers on screen using a launcher
Rumours are HTC is building the tablet with Google.
See the video below for more:

Super Bowl


If you’ve tuned into any kind of news in the past few weeks, you know Super Bowl 44 is coming this Sunday, when the Indianapolis Colts play the New Orleans Saints. As excitement builds before kickoff, we’ve seen search spikes by people looking for information on key Colts Peyton Manningand Dwight Freeney, Super Bowl predictions and picks, commercials, and more. For example, people search more for logos of the opposing team!
Here’s a look at some of the search trends around Sunday’s upcoming showdown in at Dolphin Stadium in South Florida:
Kickoff Time – No need to click further – the game starts at 6:25 p.m. EST.
Betting and Predictions –NFL.com’s user poll has the Saints favored to win, and searchers are surely curious about the team. Users are searching for the Saints 53 percent more often than the Colts on the Wednesday before the big game. But if MVP is awarded by search popularity, make that call in favor of Peyton Manning. And for all the single ladies searching for “Peyton Manning married,” we regret to report that he has been married to his wife Ashley since 2001.
Commercials – Searchers are looking for the Doritos and Budweiser commercials, both of which are going to be picked by fans in advance of the event.
Half-Time Show – We’re hoping the set malfunctions clear up in time for the big show, which features British rockers The Who this year.
Past Super Bowls – Bowl trivia is big, especially at parties, so Yahoo! users are digging around for stats on previous big games. Queries are for games from specific years and for “Super Bowl trivia.”
Wallpaper and logos – The Saints are ahead with queries for wallpapers, but more users overall are looking for Colts logos. Interestingly, people are interested in the logos of the opposing team. In Louisiana, searches for the Colts’ logo had a one day jump of 150 whereas Indiana jumped 67 percent on “Saints logo” searches.
Songs – Almost 92 percent of song searches were for the Who Dat song. Catchy lyric? Or, predictor of success? All we can say is that it’s a silent minority looking for the “Colts fight song” online.
Food – Queries on “Super Bowl party food ideas” and recipes are way up as people pick which wings to try out on their pals at parties across the nation. “Super Bowl appetizers” is also a popular query. Here in Yahoo! Search, we prefer guacamole.
Home field advantage – Our sports specialist dug around for some information on what users were looking for in Indiana and Louisiana. He found that “Super Bowl tickets” searches in Louisiana had a buzz score 50 points higher than the same search in Indiana, so the Who Dat Nation may have the home field advantage. If history is an indicator, they can break out the beads on Bourbon Street now. The Pittsburgh Steelers carried the buzz score advantage over the Arizona Cardinals in 2009 by 15 buzz points, and they carried the game. Can anyone translate that into a points spread?